About The Ingredients for Brand Growth
The Ingredients for Brand Growth is an initiative from DVJ Insights, an award winning marketing research and analytics bureau that supports clients in realising brand growth. The platform is made by and for marketers who want to engage themselves with brand growth. Together we seek the things that make brands great.
The Ingredients for Brand Growth is composed of three elements: an event, a study and expert interviews. All these elements bring together marketing practice and science.
Brand Growth Event 2021
Following the success of last year’s event headlining Mark Ritson and Les Binet, DVJ Insights is once again organising a virtual Brand Growth Event on 30 September 2021. Get ready for unique learnings from both practice and science on brand growth and key ingredients for a winning brand strategy. Alongside this year’s theme shedding light on one of the biggest topics in the industry: Data-Driven Decision Making.
Brand Growth Interviews
Brand Growth Event
Every year we organise our Brand Growth Event. We let the best speakers take the stage to share their take on how brands grow. Furthermore, we present the results of the ingredients for growth study.
The second part of our search for growth is a comprehensive quantitative study on the developments in the field of marketing. The emphasis is on brand growth, alongside this year’s theme, among marketers.
Throughout the year countless interviews are conducted with top marketeers and CMO’s from the Netherlands, the UK and Germany. All interviews will be aggregated to give a sublime recipe for growth.