THE INGREDIENTS FOR BRAND GROWTH
What is it?
Ingredients for Brand Growth is a platform for and made by marketers who want to engage themselves with brand growth. Together we are looking for the things that make brands great. There are many publications concerning this topic, particularly by Byron Sharp. But does it actually work in practice? Why does or doesn’t this work? Ingredients for Brand Growth is a platform that wants to get insights and share the best and worst cases with other marketers.
Ingredients for Brand Growth’ is an initiative of DVJ Insights. DVJ Insights is a marketing research and analytics bureau that supports clients in realising brand growth. DVJ is located in London, Utrecht, and Hamburg and conducts a lot of research on brand growth. In June 2018 DVJ Insights won the prestigious MOAward for the best research agency in the Netherlands.Mediapartners are Adforgroep in the Netherlands, Marketing Week in the UK and Horizont in Germany.
Throughout the year multiple interviews are conducted with marketing and insights managers in the Netherlands, the UK and Germany. All interviews will be aggregated to a sublime recipe for growth. In addition, we organise our annual event where we share the experiences of marketers with others.Interviews
The second part of our search to growth is a comprehensive, quantitative study on the developments in the field of marketing with an emphasis on brand growth among marketers and insights managers, which is conducted across Europe. The results are annually published on this platform and of course during our annual Brand Growth Events.
Following the success of last year’s event headlining Mark Ritson and Les Binet, DVJ Insights is once again organising the Brand Growth Event in 2021. This year’s theme: Data-Driven Decision Making.go to the eventpage Visitors 2020 Theme 2021