Andrew Elder – General Marketing Manager & European Marketing Capability Lead, Birds Eye

Marketers on innovation and brand growth

Andrew is going to share more on the role of innovation in brand growth within Birds Eye.


Andrew Elder is a UK General Marketing Manager and the European Marketing Capability Lead at Birds Eye. He has more than 20 years experience in Marketing and Innovation on varied businesses and  brands including Quorn, Kellogg’s and Stella Artois. He has also worked as a Strategic Innovation Controller at Premier Foods. Andrew’s current role includes raising the bar of innovation expertise across the organisation.

In his free time Andrew tries to balance – sometimes successfully – his love for cycling, coffee and sustainability whilst raising twin boys.