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Willem-Albert Bol – De Persgroep

Willem-Albert Bol is the Creative Director at De Persgroep, the biggest (multi)media company in the Netherlands. Willem-Albert is responsible for managing MediaLab, the creative cell within De Persgroep. Main ingredients for brand growth Willem-Albert explains that De Persgroep’s main KPI for brand growth is P times Q. “P stands for margin per product. Q stands…
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Bas Louwers – Johnson & Johnson Consumer

In his position of Head Customer & Shopper Marketing at Johnson & Johnson Consumer, Bas Louwers is involved in bringing the full range of J&J Consumer brands to the market, ranging from o.b.® tampons to Neutrogena® skin care, and from Nicorette® to Listerine®. Like in many multinational CPG organisations, J&J’s marketing strategy and product development…
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Margot Klerkx & Petra Bijma – PPG Industries

PPG Industries is one of the leading coatings companies worldwide. PPG is known in the Netherlands for brands like Sigma, Histor and Rambo, and in the UK for the brands Johnstone’s and Leyland. Margot Klerkx is the head of international marketing and responsible for innovation, the communication behind it, new business development and colour. Petra…
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Nicole Freid & Lienemijn Verploeg – HAK

Nicole Freid is the Director Marketing & Innovation and Lienemijn Verploeg is Innovation Manager at HAK, a famous household brand in preserved vegetables and pulses. The company is active in The Netherlands and a select number of European markets and is market leader in the Benelux. Over the past few years HAK has successfully launched…
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Jasper Spaargaren – Sir Joe

Jasper is the Director of Sir Joe – a start-up launched by Vrumona, which specialises in craft soda. “We started Sir Joe to be more innovative, faster and daring. With our innovative craft soda portfolio, we want to offer healthier, sustainable, new brands that are above all delicious. Combined with a smooth customer journey for…
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Ron Simpson – The Avocado Show

Ron Simpson is one of the founders of The Avocado Show, a mono-restaurant and marketing concept that started in Amsterdam, serving healthy food based on sustainable avocados. The Avocado Show is a real branded concept and growing rapidly. They started in 2017 and now have several restaurants and merchandise, planning to expand through franchisers to…
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Jorne Korzelius – Fitbit

Jorne Korzelius is the sr. marketing manager for Northern Europe at Fitbit. Jorne: “Fitbit was founded in 2007 by James Park and Eric Friedman, who were inspired by the introduction of the WII in late 2006. Nintendo had combined the hardware and the sensors with amazing software to create a holistic experience that made gaming…
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Tijntje Louwers – Squla

Tijntje Louwers is Chief Commercial Officer at Squla, the platform that facilitates children’s educational development, offering them quizzes, games and videos that cover the whole school curriculum. “10 years ago, when Squla was founded, primary schools hardly used the available technology,” Tijntje explains. “Laptops were mostly used by people at home and tablets were booming,…
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Maaike Kammerman – Consumentenbond

Maaike Kammerman is the program-owner ‘attractive brand’ and works as a lead link in the circle brand and integral communications for the Consumentenbond. The Consumentenbond is the Dutch Association for Consumers, who stand behind and next to consumers, unconditionally. In their eyes everyone should be able to buy and use products and services with ease…
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Marlies Voorneman – Yakult

Marlies Voorneman is Marketing Manager and MT Member for Yakult Netherlands. She is an innovative marketeer with a strong sense for trends and commercial insights. She has worked for Yakult in various roles in communication, sales and marketing. Yakult is a fermented dairy drink with Lactobacillus casei bacteria. It is a brand with a long…
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