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Alexander Falser – Tchibo GmbH

Alexander Falser is the Head of the Consumer Insights department at Tchibo GmbH and is responsible for questions relating to consumer research. The Tchibo GmbH, based in Hamburg, is one of the largest German consumer goods and retail companies and one of the largest coffee roasters in Europe. KPIs for brand growth At Tchibo there…
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Jens Barczewski – Mediaplus Group

Jens Barczewski is the Managing Director of the Insights division at the Mediaplus Group, a subsidiary of the Serviceplan Group, and is responsible for the strategic media and brand research in the DACH region. Before joining Mediaplus, he worked for 8 years at GfK and GfK nurago as the Head of Digital Market Intelligence Germany…
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Henny Steiniger – MediaMarktSaturn Retail Group

Henny Steiniger is the Head of Customer Intelligence & Customer Experience at the MediaMarktSaturn Retail Group, the international retail company for consumer electronics. She is responsible for the transnational collection of customer data, data interpretation and the development of strategies. In terms of revenue, sales and headcount, the MediaMarktSaturn Retail Group is Europe’s leading consumer…
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Pieter Kop – DAS

Pieter Kop is Head of Marketing Communications & Branding at DAS, a legal services provider and clear market leader in this area in the Netherlands. DAS is focused on its mission: ‘legal aid for everyone’. Making justice accessible to everyone, whether they have insurance or not, also means that DAS wants to keep its services…
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Martin Schierer – MYTOYS GROUP

The MYTOYS GROUP is the leading online retailer for family shopping in Germany. The family of brands, which in total generated a turnover of 894 million Euros in the fiscal year 2020/21, includes shopping offers from myToys, limango, mirapodo and yomonda. Since 1999 the MYTOYS GROUP operates with its brand myToys the no. 1 online shop…
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Patricia Sonius – Ster

Patricia Sonius is Manager Research and Development at Stichting Etherreclame (Ster), the foundation that commercializes advertising space for the Dutch public broadcasting channels, the Nederlandse Publieke Omroep (NPO). Her team offers research solutions to (internal) clients, as well as providing the right insights to Ster’s marketing department to strengthen the brand. Patricia is also a…
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Sarah Halmkin – UKTV

Sarah Halmkin is Insight Manager at UKTV Media Limited, a British multi-channel broadcaster owned by BBC Studios. UKTV’s channels are primarily delivered to audiences through UKTV Play, Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat, and Amazon Fire. UKTV’s insights team consists of 13 professionals, working across 8 brands. In her role, Sarah primarily works…
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Harrie van Rooij & Bart Vording – Belastingdienst

Harrie van Rooij is Coordinating Advisor Communication at the Belastingdienst (Netherlands Tax and Customs Administration or NTCA) where he is responsible for the communication policy, both internal and external, and driving innovation and longer-term development. Bart Vording is Campaign Manager and Digital Marketer, managing various public campaigns and as digital marketer monitoring paid media use…
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Dirk Melief & Ties Carbo – Artefact

Dirk Melief is Director Digital & Data Marketing, and Ties Carbo is Consulting Director at Artefact, a digital marketing company specialising in data consulting and data-driven digital marketing. Artefact is headquartered in France and is currently located in 13 different countries. The company is growing rapidly and has most recently opened an office in New…
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Dr Martin Bergmann – Beiersdorf AG

Dr Martin Bergmann is the CMI Manager at Beiersdorf AG in Germany and responsible for the market research projects in Europe. Next to the implementation of ad-hoc and quantitative projects, his main tasks include strategic marketing advice and the identification of growth opportunities. Beiersdorf AG is a German multinational company based in Hamburg that manufactures…
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