Maaike Maagdenberg is Marketing Director at Cloetta Holland BV. Cloetta has a leadership position in the Dutch sugar confectionery market with number 1 or 2 positions in liquorice, gum and bagged candy. Leading brands in the Netherlands are Red Band, Venco, Sportlife, Xylifresh and King. Cloetta has a strong heritage in The Netherlands, dating back…
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For this interview we spoke to Mascha Colmans, Sales Manager at Jean Mineur Mediavision. Jean Mineur is the biggest saleshouse for cinema advertising in the Netherlands. Besides sales, Mascha is also partly responsible for the marketing around cinema advertising.
Cilesta van Doorn is listed #21 in the Adfo CMO top 100 ranking 2018. When she started at Tele2, some years ago, she had the challenge to change the Tele2 brand from a price fighter into a value champion. “You get the clients that you deserve.” According to Cilesta the clients of Tele2 -before the…
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