Nicole Freid is the Director Marketing & Innovation and Lienemijn Verploeg is Innovation Manager at HAK, a famous household brand in preserved vegetables and pulses. The company is active in The Netherlands and a select number of European markets and is market leader in the Benelux. Over the past few years HAK has successfully launched…
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Jasper is the Director of Sir Joe – a start-up launched by Vrumona, which specialises in craft soda. “We started Sir Joe to be more innovative, faster and daring. With our innovative craft soda portfolio, we want to offer healthier, sustainable, new brands that are above all delicious. Combined with a smooth customer journey for…
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Ron Simpson is one of the founders of The Avocado Show, a mono-restaurant and marketing concept that started in Amsterdam, serving healthy food based on sustainable avocados. The Avocado Show is a real branded concept and growing rapidly. They started in 2017 and now have several restaurants and merchandise, planning to expand through franchisers to…
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Jorne Korzelius is the sr. marketing manager for Northern Europe at Fitbit. Jorne: “Fitbit was founded in 2007 by James Park and Eric Friedman, who were inspired by the introduction of the WII in late 2006. Nintendo had combined the hardware and the sensors with amazing software to create a holistic experience that made gaming…
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Tijntje Louwers is Chief Commercial Officer at Squla, the platform that facilitates children’s educational development, offering them quizzes, games and videos that cover the whole school curriculum. “10 years ago, when Squla was founded, primary schools hardly used the available technology,” Tijntje explains. “Laptops were mostly used by people at home and tablets were booming,…
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Maaike Kammerman is the program-owner ‘attractive brand’ and works as a lead link in the circle brand and integral communications for the Consumentenbond. The Consumentenbond is the Dutch Association for Consumers, who stand behind and next to consumers, unconditionally. In their eyes everyone should be able to buy and use products and services with ease…
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Marlies Voorneman is Marketing Manager and MT Member for Yakult Netherlands. She is an innovative marketeer with a strong sense for trends and commercial insights. She has worked for Yakult in various roles in communication, sales and marketing. Yakult is a fermented dairy drink with Lactobacillus casei bacteria. It is a brand with a long…
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Emily Frank is Marketing Director for One Water (www.onewater.org.uk). One Water is one of the leading ethical water brands in the UK, which has been in market since 2005. Because One Water is a small company, Emily’s responsibilities are broad. As well as pure classical marketing, Emily is also responsible for CSR, Customer Marketing, Trade…
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Ariane van Mancius is the founder and owner of Now|New|Next, a boutique agency that specialises in supporting companies in their food and packaging innovation. She is a trendwatcher in product innovation, branding and design. Her additional interests lie in disposable and circular materials, millennials and eco-strategies. Your best salesperson According to Ariane, the main KPI’s…
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Mart Vonk is Head of Growth Marketing for Vandebron. He is responsible for Brand (brandcommunication), Sales (new clients) and his team is also the creative strength of the company. Mart explains that Vandebron is not an energy supplier. They are a service provider that help people do something sustainable. Mart: “Energy is the means for…
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