Samantha Dolan is Head of Marketing at Aunt Bessie’s. Sam’s role within Aunt Bessie’s overarches across communication, marketing, promotions, pricing and packaging, along with her team of 6. Sam explains how innovation has changed for Aunt Bessie’s from when it was family owned, to now being owned by Birds Eye: “Aunt Bessie’s is only a…
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Flemming Morth is Head of Centre of Innovation at Royal Swinkels Family Brewers, known for its iconic brands like Bavaria, Swinckels’, 8.6, Cornet and Palm. Flemming is responsible for building a healthy innovation pipeline across markets, improving the company’s process, capability and collaboration. The main driver for brand growth Flemming: “Brand growth is all about…
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Maarten Post is Marketing Manager at HORNBACH Netherlands, and responsible for marketing, media, internal communication, branding and PR. He leads a marketing communications department of 12 people, working closely on this. Ingredients for brand growth according to Post Maarten: “If I think of brand growth, I think of brand awareness and brand preference. For me…
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Hella de Weger is Head of Brand at a.s.r. Insurances. She is responsible for brand portfolio management which includes the brands a.s.r., Ditzo, Loyalis and De Amersfoortse. Hella: “We advise the board of directors on the role our brands play in our portfolio, whether we should have less or more brands in the future and…
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Willem Verschuur is the General Manager Marketing Toyota at Louwman & Parqui, importer of Toyota and Lexus and part of the Louwman Group The Louwman Group is a family owned company in the mobility domain with activities in the Care and Car domain. Willem is responsible for marketing in the Netherlands. Willem: “Toyota is the…
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Roger Bloem is marketer for Smullers, a snack bar chain with 28 locations at train stations in the Netherlands. Smullers was previously owned by NS Stations but is now owned by Lagardère Travel Retail. Roger is also co-founder of Cityguys: a lifestyle, hotspots and travel platform for men which focuses on food and hospitality. This…
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Willem-Albert Bol is Director of Business Development at De Persgroep, the biggest (multi)media company in the Netherlands. Willem-Albert is responsible for establishing more, big and impactful partnerships with clients, other (media)companies and agencies. Main ingredients for brand growth Willem-Albert explains that De Persgroep’s main KPI for brand growth is P times Q. “P stands for…
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In his position of Head Customer & Shopper Marketing at Johnson & Johnson Consumer, Bas Louwers is involved in bringing the full range of J&J Consumer brands to the market, ranging from o.b.® tampons to Neutrogena® skin care, and from Nicorette® to Listerine®. Like in many multinational CPG organisations, J&J’s marketing strategy and product development…
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PPG Industries is one of the leading coatings companies worldwide. PPG is known in the Netherlands for brands like Sigma, Histor and Rambo, and in the UK for the brands Johnstone’s and Leyland. Margot Klerkx is the head of international marketing and responsible for innovation, the communication behind it, new business development and colour. Petra…
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Nicole Freid is the Director Marketing & Innovation and Lienemijn Verploeg is Innovation Manager at HAK, a famous household brand in preserved vegetables and pulses. The company is active in The Netherlands and a select number of European markets and is market leader in the Benelux. Over the past few years HAK has successfully launched…
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