Maarten Roomer is Marketing Director at Mobiel.nl, an independent Dutch webshop for mobile subscriptions, smartphones and internet, tv and landline subscriptions. Mobiel.nl offers all providers and smartphones brands available in the Netherlands. Main KPIs for growth According to Maarten, Mobiel.nl monitors their KPIs four times a year as part of their brand monitor: “We look…
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Casper Mooyman is the Head of Marketing at Domino’s Pizza Netherlands. He is responsible for Domino’s brand and revenue objectives for the Dutch market. The marketing team consists of 25 marketing specialists focusing on brand, campaigns, media deployment, online, analyses, product development and local marketing. Casper: “As marketing team, we are mostly a commercial driver…
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Marianne Bruijn is Brand Strategist at Rabobank. Marianne is responsible for brand positioning, brand architecture, brand designing and brand communications, together with her team. She focuses on activating the brand and bringing the cooperative positioning to life. From emotional cross-media brand campaigns to cooperative storytelling on social media, owned, paid, and shared media. Main KPIs…
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Ruurd Neurink is Marketing and Communication Manager at Porsche in the Netherlands. Porsche in the Netherlands is part of Pon Luxury & Performance Cars, known as Pon Porsche Import. Pon was actually the first importer of Porsche globally, back in 1949. Ruurd is responsible for marketing and communication within Porsche Netherlands. His team tackles anything…
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Trix van der Vleuten is CMO KFC Northern Europe. She is responsible for the long-term growth of the brand in the Netherlands, Belgium, and Scandinavia. Trix: “At KFC we work on local basis. From packaging, to the website, to the app and tv commercials; we have the freedom to develop everything ourselves.” Main KPI’s for…
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Alexandra Legro is the Global Marketing & Communication Director and Board Member at Hunkemöller. She is responsible for a wide range of activities including all marketing communications as well as instore visual merchandising communication, CRM & Loyalty programme, creative production, marketing intelligence and corporate social responsibility. The Dutch lingerie firm currently has almost 900 stores…
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Scott Otte is Marketing Director at Batavia Stad Fashion Outlet, which is part of VIA Outlets with 11 centres in Europe. Scott explains that the thing that makes Batavia Stad Fashion Outlet different from other outlets, is their centric approach: “We aren’t as top-down as you may see in other retail organisations. Each centre has…
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Willem-Albert Bol is Director Business Development at DPG Media, a Belgium/Dutch media group. Brands include tv, radio, news, magazines, online services, and telecom. In this role, Willem-Albert keeps the outside focus of the company. The goal is to stimulate clients, other media owners and agencies to join forces. To create large scale, structural and high…
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Sonja Vernooij is the Country Coordinator Marketing & Senior Brand Manager Spa Waters in the Netherlands. She also coordinates all marketing activities for the Dutch market and reports to the Marketing Manager SPA Benelux. Main ingredients for growth Spadel’s main ingredient for growth is sales, but from a marketing perspective it’s brand penetration and brand…
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Jen Culby is Senior Insight Manager at Ferrero, an Italian manufacturer of branded chocolate and confectionery products. Jen is responsible for several different areas and brands, including retail stores and E-com, for Praline brands such as Ferrero Rocher and Ferrero Collection. For the time being, Jen also looks after the brand Kinder. Main KPIs for…
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