Maaike Kammerman is the program-owner ‘attractive brand’ and works as a lead link in the circle brand and integral communications for the Consumentenbond. The Consumentenbond is the Dutch Association for Consumers, who stand behind and next to consumers, unconditionally. In their eyes everyone should be able to buy and use products and services with ease…
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Marlies Voorneman is Marketing Manager and MT Member for Yakult Netherlands. She is an innovative marketeer with a strong sense for trends and commercial insights. She has worked for Yakult in various roles in communication, sales and marketing. Yakult is a fermented dairy drink with Lactobacillus casei bacteria. It is a brand with a long…
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Emily Frank is Marketing Director for One Water (www.onewater.org.uk). One Water is one of the leading ethical water brands in the UK, which has been in market since 2005. Because One Water is a small company, Emily’s responsibilities are broad. As well as pure classical marketing, Emily is also responsible for CSR, Customer Marketing, Trade…
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Ariane van Mancius is the founder and owner of Now|New|Next, a boutique agency that specialises in supporting companies in their food and packaging innovation. She is a trendwatcher in product innovation, branding and design. Her additional interests lie in disposable and circular materials, millennials and eco-strategies. Your best salesperson According to Ariane, the main KPI’s…
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Mart Vonk is Head of Growth Marketing for Vandebron. He is responsible for Brand (brandcommunication), Sales (new clients) and his team is also the creative strength of the company. Mart explains that Vandebron is not an energy supplier. They are a service provider that help people do something sustainable. Mart: “Energy is the means for…
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Liz Zwerver is the Director of Value for Brabantia. She is responsible for marketing and innovation at the international interior design brand, with its roots in The Netherlands. She manages renewal for both the product portfolio and the brand. Brabantia sees innovation as a vital part of their company strategy and employs a consumer centric…
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As a Marketing Manager, Dionne van Delft is responsible for the Benelux marketing team for Hero Baby and Organix. Within Hero most product innovations are internationally centralised in the Group; especially where it concerns Formula Milk, which is highly complex in composition and in regulatory requirements. Hero’s baby food brands, Hero Baby in Belgium and…
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Geert Heestermans is Marketing Director at Perrigo Netherlands, previously known as OmegaPharma. Perrigo is the largest company in self-care products in The Netherlands. And subsidiary of the Branded Consumer Healthcare division of the global Perrigo Group. Brands involved are among others, Davitamon, Biodermal, Coldrex, Gehwol and Predictor. Prior to Perrigo, Geert has lived and worked…
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Annemarie Joosen is CMO at Marktplaats and its Belgian equivalent 2ehands.be. A common thread throughout her career is the challenge to match behavioural data with ‘softer’ brand-KPIs, which she has explored in companies ranging from Dunnhumby to Staatsloterij and Madurodam. Often with the objective to fuel change. Within Marktplaats the key challenge is to gain…
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Kevin Sharpless is Head of Marketing EMEA at Bloomberg Media Group. Bloomberg is a major global provider of 24-hour financial news and information, including real-time and historic price data, financial data, trading news, and analyst coverage, as well as general news and sports. Its services, which span its own platform, television, radio, and magazines, offer…
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