Paul Thomas is the Global Brand Director for Insights, Performance and Planning for Asahi International. Paul started the first few years of his career working at Nielsen and Ipsos where he gained experience on agency side. After five years he decided to move to client side, first at Ferrero, and then onto the spirits and…
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Ben Harrill is the Head of Creative at Tenzing. He joined just over 2 years ago, being drawn to the ethos of the company and the clear mission of the brand in the ‘energy’ category. Operating with a non-hierarchical structure and open culture has fostered creative contributions from the very start. This initially involved out…
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Samantha Dolan is Head of Marketing at Aunt Bessie’s, a UK producer of frozen food products. The company was previously family owned, and is now part of Birds Eye. Sam’s role within Aunt Bessie’s overarches across communication, marketing, promotions, pricing, and packaging. Main ingredients for growth According to Sam, the most important KPI to grow…
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Kevin Capota is the Chief Marketing & Digital Officer at L’Oréal Netherlands. He is responsible for the expertise team which focuses on digital transformation, media, CRM, CMI, e-commerce and consumer care. He and his team help facilitate the business and the different brand teams to excel and to drive the marketing transformation. L’Oréal has been…
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Annemarie Joosen is a freelancer in Marketing, Customer Experience & Innovation. She has previously worked at Marktplaats in the role of CMO and for brands such as Madurodam and the national Dutch lottery. Annemarie: “After working at Marktplaats for 6 years, I decided to quit my job at the end of November last year. I…
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Lucy Auld is Head of Marketing at Freixenet Copestick, a leading wine business formed when Freixenet UK and Copestick Murray merged just over a year ago. Previously, she was working at Copestick Murray and before that she built up her passion for marketing across a mix of roles covering London Zoo, FMCG and fashion. She…
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Cathal Gillen is the Global Marketing Effectiveness Manager at William Grant & Sons (WGS), one of the main players in the spirits industry. The company distils and distributes brands such as Glenfiddich, Hendrick’s, Monkey Shoulder and the eponymous Grant’s. Cathal’s role covers the entire portfolio and he supports the business at global, regional and local…
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Alessandra Cama is the Group CEO for Zertus GmbH. The Zertus Group is an international group of companies operating in the food sector with seven independently operating subsidiaries that produce and market high-quality foods. Main ingredients for growth According to Alessandra, Zertus’ main KPIs for brand growth are innovation, communication, branding, and distinctive high-quality products.…
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Hanan Laghmouchi is Team Lead Communication at the Nederlandse Vereniging van Banken (Dutch Banking Association). Together with the Head of Communication, she is responsible for the communication department. Her team includes web editor, communication advisor, event organisation and film. Main ingredients for brand growth According to Hanan, distinctiveness is an important element of growth. “Distinguishing…
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Amy Heap is the Marketing Director at Gü Puds, the leading premium dessert brand in the UK. She is close to all functions in the business and with her team, has overall responsibilities for brand, kitchen and innovation. Right now, Amy is driving forward the new strategic plan, with a focus on redefining the brand…
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