Stay tuned

Liz Zwerver – Brabantia

Liz Zwerver is the Director of Value for Brabantia. She is responsible for marketing and innovation at the international interior design brand, with its roots in The Netherlands. She manages renewal for both the product portfolio and the brand. Brabantia sees innovation as a vital part of their company strategy and employs a consumer centric…
Read more

Dionne van Delft – Hero

As a Marketing Manager, Dionne van Delft is responsible for the Benelux marketing team for Hero Baby and Organix. Within Hero most product innovations are internationally centralised in the Group; especially where it concerns Formula Milk, which is highly complex in composition and in regulatory requirements. Hero’s baby food brands, Hero Baby in Belgium and…
Read more

Geert Heestermans – Perrigo

Geert Heestermans is Marketing Director at Perrigo Netherlands, previously known as OmegaPharma. Perrigo is the largest company in self-care products in The Netherlands. And subsidiary of the Branded Consumer Healthcare division of the global Perrigo Group. Brands involved are among others, Davitamon, Biodermal, Coldrex, Gehwol and Predictor. Prior to Perrigo, Geert has lived and worked…
Read more

Annemarie Joosen – Marktplaats

Annemarie Joosen is CMO at Marktplaats and its Belgian equivalent 2ehands.be. A common thread throughout her career is the challenge to match behavioural data with ‘softer’ brand-KPIs, which she has explored in companies ranging from Dunnhumby to Staatsloterij and Madurodam. Often with the objective to fuel change. Within Marktplaats the key challenge is to gain…
Read more

Kevin Sharpless – Bloomberg

Kevin Sharpless is Head of Marketing EMEA at Bloomberg Media Group. Bloomberg is a major global provider of 24-hour financial news and information, including real-time and historic price data, financial data, trading news, and analyst coverage, as well as general news and sports. Its services, which span its own platform, television, radio, and magazines, offer…
Read more

Marieke van Balen – PepsiCo

Marieke van Balen is one of the 3 Commercial Directors at PepsiCo Benelux. PepsiCo’s brand portfolio is divided in 3 categories: Snacks, Nutrition and Social Beverages; Marieke is responsible for Nutrition which includes the brands Quaker, Tropicana, Looza, Alvalle and Naked. Her role combines both marketing and category management. The approach to combine marketing and…
Read more

Remco Armee – Independer

Remco Armee is the e-Commerce Director at Independer and responsible for a broad range of tasks including marketing, business intelligence and data science, UX and product. Independer was launched in 1999, with the objective to make the financial world more transparent and fair. Nowadays, Independer helps over 1 million clients to make better financial choices.…
Read more

Pijlman and van den Boogaard – EnergieDirect

Growing in a challenger market Realising brand growth as a challenger in the market can be difficult. You want to realise a constant growth and you want it to be long-term. This brings us to Leonoor van den Bogaard, Manager Marketing & Communication and Jorrit Pijlman, Marketing Director, at Energiedirect.nl. Jorrit: “We’re a challenger brand…
Read more

Manon Fennis – XITE

Creating fans through brand growth in the music video industry Music videos are everywhere: we “see” music on smart TV’s, in clubs, on airplanes or at the center of the party. Music consumption across all demographics has developed to music video consumption. Music video service XITE caters to this broad audience, with the focus of…
Read more

Danja Lekkerkerk – D-reizen & VakantieXperts

Danja Lekkerkerk is Manager Marketing & Communication at both D-reizen and VakantieXperts. What is the most important ingredient for growth? Sales in terms of number of sales and revenue is the most important KPI that is used by Danja to measure success and brand growth. This is not a standalone KPI because it is an…
Read more