Cilesta van Doorn – Tele2

Cilesta van Doorn is listed #21 in the Adfo CMO top 100 ranking 2018. When she started at Tele2, some years ago, she had the challenge to change the Tele2 brand from a price fighter into a value champion. “You get the clients that you deserve.” According to Cilesta the clients of Tele2 -before the…
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