Gareth Turner is the Weetabix Head of Brand responsible for brand marketing and strategy. Gareth has extensive experience in marketing, advertising, and communication, having previously worked on brands such as Lurpak, John Smiths, Arla, and Bulmers. Gareth started working at Weetabix back in June 2019. Gareth: “Weetabix has a strong heritage, but also an ambition…
Read more
Ard Bossema is CMO at Royal Grolsch, one of the leading Dutch beer companies which is part of Asahi Group Holding. He is responsible for the marketing, innovation, and strategy departments. Drivers for growth According to Ard, their main driver for growth is relevance. Ard: “You have to stay relevant as a brand. When it…
Read more
Lotte Heijnis is Senior Brand Manager for AGU B.V., a Dutch cycling gear brand, operating globally. Lotte is responsible for the Dutch and European market when it comes to communication, from packaging, to how AGU products are presented in-store. Lotte tells us the brand has been around for over 50 years: “We use the strengths…
Read more
Liliana Caimacan is the Head of Innovation for Tata Consumer Products and leads the innovations team. Her main responsibility is to develop the Tata Consumer Products International innovations strategy, to define the company’s vision on how to develop and implement innovations able to better answer consumer needs and drive company growth. In addition, Liliana is…
Read more
Maaike Aarts is Manager Communication & PR at Kia Motors Nederland. She is responsible for both communication, from campaigns to events to sponsorships, and public relations for the Netherlands. Main drivers for growth The most important driver for growth is increasing brand associations: “We look towards those associations to see where we can improve. What…
Read more
Roos is the Marketing Communication Manager at Nestlé Retail Coffee. She is end responsible and budget responsible for all marketing communication for the three big coffee brands of Nestlé: Nescafé, Starbucks and Dolce Gusto. She is responsible for all brand activation – apart from packaging design – like media, creative, social, instore activation, etc. Main…
Read more
Sjors van Drie is the Senior Brand Manager at Bud in the Netherlands. Together with his colleagues he is responsible for the launch of the brand as of last year, and building the brand in the Netherlands. Sjors: “Our way of introduction has been very bold, and fits the brand perfectly. In the Netherlands, the…
Read more
Ron Adams is the Head of Marketing and Sales and MT member for Allianz Direct in the Netherlands. An online insurance company formerly known as Allsecur. In 12 years, Allsecur has become the specialist in car insurances and has added Home to their portfolio in 2018. Since October 2019, Allsecur has continued as Allianz Direct,…
Read more
Karin Bronsvoort is Marketing Director at Johma, the biggest salad manufacturer in the Netherlands, established in 1968. Main KPI’s for growth When it comes to Johma’s main KPI for growth, Karin explains that for their products, everything starts with taste. Karin: “Above all, our aim is that we offer the most delicious salads. As long…
Read more
Patrick Tax is the Marketing and Customer Development Director for Haribo. He is responsible for the marketing department, customer development and category management. Patrick: “Haribo has a broad client portfolio, which includes both the consumer side and the retailers. Both the marketing and customer development side are equipped with market research and insights generation.” Main…
Read more