Ron Adams is the Head of Marketing and Sales and MT member for Allianz Direct in the Netherlands. An online insurance company formerly known as Allsecur. In 12 years, Allsecur has become the specialist in car insurances and has added Home to their portfolio in 2018. Since October 2019, Allsecur has continued as Allianz Direct,…
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Karin Bronsvoort is Marketing Director at Johma, the biggest salad manufacturer in the Netherlands, established in 1968. Main KPI’s for growth When it comes to Johma’s main KPI for growth, Karin explains that for their products, everything starts with taste. Karin: “Above all, our aim is that we offer the most delicious salads. As long…
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Patrick Tax is the Marketing and Customer Development Director for Haribo. He is responsible for the marketing department, customer development and category management. Patrick: “Haribo has a broad client portfolio, which includes both the consumer side and the retailers. Both the marketing and customer development side are equipped with market research and insights generation.” Main…
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Ron van der Jagt is Managing Director of Le Champion, a sports association with 20.000 members, which is celebrating its 50th anniversary. Ron is responsible for all (brand) activities, which includes making Le Champion a well-known brand behind the big sporting events they organise, such as the TCS Amsterdam Marathon, the ‘Dam tot Dam Loop’…
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Gerard Timmer is CEO at NOS, a public broadcast corporation. NOS is responsible for the production of media for the national public media service (the NPO, Netherlands Public Broadcast Corporation) in the areas of news, sports and events. Gerard is end responsible for NOS and is among other things responsible for the programmatic policy framework…
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Madelon Fortuin is the Commercial Director at NRC Media, a Dutch media group and the news publisher of NRC Handelsblad, nrc.next, nrc.nl and Het Blad bij NRC. Within the subject of growth NRC believes strongly in her way of working. Madelon explains that NRC has been following the same beliefs ever since they were written…
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Jack Mayhew is one of the co-founders of Ember Snacks, a company that produces a range of meat snacks. He and his brother founded the company in 2017. Jack: “Ever since we were young kids, we were scheming all sorts of projects, and we always thought we would do something together. The fact that we’re…
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Nicky Claeys is the CMO of Northern-Europe for Domino’s, which includes the Netherlands, Germany, Belgium, France and Denmark. Domino’s marketing department is very broad and is responsible for activities such as product development, menu composition, positioning, campaigns, e-commerce, digital platforms and digital innovation. The team in the Netherlands consists of 25 people. Main ingredients for…
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Patricia Slootjes is the Marketing Director for Miele. She is responsible for the consumer market. Patricia explains that Miele has always been product driven in their communication. “We’ve always talked about why the product is so much better, but I feel like that’s a bit outdated. You can definitely talk about a product, but you…
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Vivian Butzelaar is Marketing Director at Simpel, the largest independent Dutch MVNO dominating the sim-only market, which was founded in 2007: “12 years ago we entered the market as a challenger, a rebel with a mission to challenge the complexity of the telecom market. To make mobile telephony accessible and affordable to everyone by applying…
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