Interviews

Marianne Bruijn – Rabobank

Marianne Bruijn is Brand Strategist at Rabobank. Marianne is responsible for brand positioning, brand architecture, brand designing and brand communications, together with her team. She focuses on activating the brand and bringing the cooperative positioning to life. From emotional cross-media brand campaigns to cooperative storytelling on social media, owned, paid, and shared media. Main KPIs…
Read more

Ruurd Neurink – Porsche

Ruurd Neurink is Marketing and Communication Manager at Porsche in the Netherlands. Porsche in the Netherlands is part of Pon Luxury & Performance Cars, known as Pon Porsche Import. Pon was actually the first importer of Porsche globally, back in 1949. Ruurd is responsible for marketing and communication within Porsche Netherlands. His team tackles anything…
Read more

Trix van der Vleuten – KFC

Trix van der Vleuten is CMO KFC Northern Europe. She is responsible for the long-term growth of the brand in the Netherlands, Belgium, and Scandinavia. Trix: “At KFC we work on local basis. From packaging, to the website, to the app and tv commercials; we have the freedom to develop everything ourselves.” Main KPI’s for…
Read more

Alexandra Legro – Hunkemöller

Alexandra Legro is the Global Marketing & Communication Director and Board Member at Hunkemöller. She is responsible for a wide range of activities including all marketing communications as well as instore visual merchandising communication, CRM & Loyalty programme, creative production, marketing intelligence and corporate social responsibility. The Dutch lingerie firm currently has almost 900 stores…
Read more

Scott Otte – Batavia Stad Fashion Outlet

Scott Otte is Marketing Director at Batavia Stad Fashion Outlet, which is part of VIA Outlets with 11 centres in Europe. Scott explains that the thing that makes Batavia Stad Fashion Outlet different from other outlets, is their centric approach: “We aren’t as top-down as you may see in other retail organisations. Each centre has…
Read more

Willem-Albert Bol – DPG Media

Willem-Albert Bol is Director Business Development at DPG Media, a Belgium/Dutch media group. Brands include tv, radio, news, magazines, online services, and telecom. In this role, Willem-Albert keeps the outside focus of the company. The goal is to stimulate clients, other media owners and agencies to join forces. To create large scale, structural and high…
Read more

Sonja Vernooij – Spadel

Sonja Vernooij is the Country Coordinator Marketing & Senior Brand Manager Spa Waters in the Netherlands. She also coordinates all marketing activities for the Dutch market and reports to the Marketing Manager SPA Benelux. Main ingredients for growth Spadel’s main ingredient for growth is sales, but from a marketing perspective it’s brand penetration and brand…
Read more

Jen Culby – Ferrero

Jen Culby is Senior Insight Manager at Ferrero, an Italian manufacturer of branded chocolate and confectionery products. Jen is responsible for several different areas and brands, including retail stores and E-com, for Praline brands such as Ferrero Rocher and Ferrero Collection. For the time being, Jen also looks after the brand Kinder. Main KPIs for…
Read more

Caroline van Turennout – Zeeman

Caroline van Turennout is Director Marketing & E-Commerce at Zeeman. She is responsible for the Zeeman brand, its marketing activities, and the communication for the 1300 stores in the 7 European countries Zeeman is active in, including e-commerce. Caroline is also member of the Management Team, a team of 8 which overarches the entire organisation.…
Read more

Wieke Vrielink – Schiphol

Wieke Vrielink is Head of Consumer Marketing at Amsterdam Airport Schiphol. Wieke is responsible for all marketing activities regarding consumers visiting or planning to visit the airport and includes retail, food and beverage, commercial services, parking, media and premium services. Wieke: “The customer journey already starts at home when airline passengers orientate on how they…
Read more