Interviews

Adriana Angelova – Unilever

Adriana Angelova is a Global Brand Manager for Hellmann’s, the world’s leading mayonnaise brand and among the biggest and fastest-growing brands at Unilever. The brand is active in over 50 countries, serving over 450 million consumers worldwide. Adriana: “At Hellman’s, we help people enjoy good and honest food, without worries or waste. Embracing the philosophy…
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Dave Westerhof – Beat

Dave Westerhof is the Global Marketing Director at Beat, a ride-hailing mobile app, part of the FREE NOW Group, a joint venture between BMW and Daimler. The app is currently available in Greece, Chile, Peru, Argentina, Colombia, and Mexico, and can be classified within the top 3 players in Latin America. Dave works at the…
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Hugo Smeenk – Miele

Hugo Smeenk is Head of Brand & Digital Marketing at Miele Nederland. Miele is a German manufacturer of high-end domestic and professional appliances like washing machines, kitchen appliances and vacuum cleaners, headquartered in Gütersloh, Germany. Hugo is responsible for the marketing communication strategy and implementation towards the end consumer in the Netherlands. Within Miele Nederland,…
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Michael Burst – Mediengruppe RTL

Mediengruppe RTL is the leading provider of video content in Germany with 14 station brands and the TVNOW streaming service. In his position as Vice President, Michael Burst is responsible for Content & Data Analytics at Data Alliance, the Data Competence Center of Mediengruppe RTL as well as Gruner and Jahr. He leads four teams…
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Daniel van Dijkman – Kamera Express

Daniel van Dijkman is Director Marketing and E-Commerce at Kamera Express, an omnichannel photo- and videography retailer with 21 stores across the Benelux and Germany and operating under the brands Kamera-Express.nl, Photospecialist.com and GMfoto.de. Daniel joined the company just a year ago to support its growth ambitions and help maintain its leading position in the…
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Alexander Falser – Tchibo GmbH

Alexander Falser is the Head of the Consumer Insights department at Tchibo GmbH and is responsible for questions relating to consumer research. The Tchibo GmbH, based in Hamburg, is one of the largest German consumer goods and retail companies and one of the largest coffee roasters in Europe. KPIs for brand growth At Tchibo there…
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Jens Barczewski – Mediaplus Group

Jens Barczewski is the Managing Director of the Insights division at the Mediaplus Group, a subsidiary of the Serviceplan Group, and is responsible for the strategic media and brand research in the DACH region. Before joining Mediaplus, he worked for 8 years at GfK and GfK nurago as the Head of Digital Market Intelligence Germany…
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Henny Steiniger – MediaMarktSaturn Retail Group

Henny Steiniger is the Head of Customer Intelligence & Customer Experience at the MediaMarktSaturn Retail Group, the international retail company for consumer electronics. She is responsible for the transnational collection of customer data, data interpretation and the development of strategies. In terms of revenue, sales and headcount, the MediaMarktSaturn Retail Group is Europe’s leading consumer…
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Pieter Kop – DAS

Pieter Kop is Head of Marketing Communications & Branding at DAS, a legal services provider and clear market leader in this area in the Netherlands. DAS is focused on its mission: ‘legal aid for everyone’. Making justice accessible to everyone, whether they have insurance or not, also means that DAS wants to keep its services…
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Martin Schierer – MYTOYS GROUP

The MYTOYS GROUP is the leading online retailer for family shopping in Germany. The family of brands, which in total generated a turnover of 894 million Euros in the fiscal year 2020/21, includes shopping offers from myToys, limango, mirapodo and yomonda. Since 1999 the MYTOYS GROUP operates with its brand myToys the no. 1 online shop…
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