Interviews

Annemarie Joosen – Brand Builder

Annemarie Joosen is a freelance in Marketing, Customer Experience & Innovation. She has previously worked at Marktplaats in the role of CMO and for brands such as Madurodam and the national Dutch lottery. Annemarie: “After working at Marktplaats for 6 years, I decided to quit my job at the end of November last year. I…
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Lucy Auld – Freixenet Copestick

Lucy Auld is Head of Marketing at Freixenet Copestick, a leading wine business formed when Freixenet UK and Copestick Murray merged just over a year ago. Previously, she was working at Copestick Murray and before that she built up her passion for marketing across a mix of roles covering London Zoo, FMCG and fashion. She…
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Cathal Gillen – William Grant & Sons

Cathal Gillen is the Global Marketing Effectiveness Manager at William Grant & Sons (WGS), one of the main players in the spirits industry. The company distils and distributes brands such as Glenfiddich, Hendrick’s, Monkey Shoulder and the eponymous Grant’s. Cathal’s role covers the entire portfolio and he supports the business at global, regional and local…
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Alessandra Cama – Zertus

Alessandra Cama is the Group CEO for Zertus GmbH. The Zertus Group is an international group of companies operating in the food sector with seven independently operating subsidiaries that produce and market high-quality foods. Main ingredients for growth According to Alessandra, Zertus’ main KPIs for brand growth are innovation, communication, branding, and distinctive high-quality products.…
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Hanan Laghmouchi – Nederlandse Vereniging van Banken

Hanan Laghmouchi is Team Lead Communication at the Nederlandse Vereniging van Banken (Dutch Banking Association). Together with the Head of Communication, she is responsible for the communication department. Her team includes web editor, communication advisor, event organisation and film. Main ingredients for brand growth According to Hanan, distinctiveness is an important element of growth. “Distinguishing…
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Amy Heap – Gü Puds

Amy Heap is the Marketing Director at Gü Puds, the leading premium dessert brand in the UK.  She is close to all functions in the business and with her team, has overall responsibilities for brand, kitchen and innovation. Right now, Amy is driving forward the new strategic plan, with a focus on redefining the brand…
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Dom Dwight – Bettys & Taylors

Dom Dwight is the Marketing Director at Bettys & Taylors and responsible for the Yorkshire Tea and Taylors Coffee brands. Dom has been with the family owned business for over 10 years now and took an unconventional route to his current role. Previously, he worked as a journalist with a food and drink focus and…
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Gareth Turner – Weetabix

Gareth Turner is the Weetabix Head of Brand responsible for brand marketing and strategy. Gareth has extensive experience in marketing, advertising, and communication, having previously worked on brands such as Lurpak, John Smiths, Arla, and Bulmers. Gareth started working at Weetabix back in June 2019. Gareth: “Weetabix has a strong heritage, but also an ambition…
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Ard Bossema – Grolsch

Ard Bossema is CMO at Royal Grolsch, one of the leading Dutch beer companies which is part of Asahi Group Holding. He is responsible for the marketing, innovation, and strategy departments. Drivers for growth According to Ard, their main driver for growth is relevance. Ard: “You have to stay relevant as a brand. When it…
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Lotte Heijnis – AGU B.V.

Lotte Heijnis is Senior Brand Manager for AGU B.V., a Dutch cycling gear brand, operating globally. Lotte is responsible for the Dutch and European market when it comes to communication, from packaging, to how AGU products are presented in-store. Lotte tells us the brand has been around for over 50 years: “We use the strengths…
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