Interviews

Jasper Spaargaren – Sir Joe

Jasper is the Director of Sir Joe – a start-up launched by Vrumona, which specialises in craft soda. “We started Sir Joe to be more innovative, faster and daring. With our innovative craft soda portfolio, we want to offer healthier, sustainable, new brands that are above all delicious. Combined with a smooth customer journey for…
Read more

Ron Simpson – The Avocado Show

Ron Simpson is one of the founders of The Avocado Show, a mono-restaurant and marketing concept that started in Amsterdam, serving healthy food based on sustainable avocados. The Avocado Show is a real branded concept and growing rapidly. They started in 2017 and now have several restaurants and merchandise, planning to expand through franchisers to…
Read more

Jorne Korzelius – Fitbit

Jorne Korzelius is the sr. marketing manager for Northern Europe at Fitbit. Jorne: “Fitbit was founded in 2007 by James Park and Eric Friedman, who were inspired by the introduction of the WII in late 2006. Nintendo had combined the hardware and the sensors with amazing software to create a holistic experience that made gaming…
Read more

Tijntje Louwers – Squla

Tijntje Louwers is Chief Commercial Officer at Squla, the platform that facilitates children’s educational development, offering them quizzes, games and videos that cover the whole school curriculum. “10 years ago, when Squla was founded, primary schools hardly used the available technology,” Tijntje explains. “Laptops were mostly used by people at home and tablets were booming,…
Read more

Maaike Kammerman – Consumentenbond

Maaike Kammerman is the program-owner ‘attractive brand’ and works as a lead link in the circle brand and integral communications for the Consumentenbond. The Consumentenbond is the Dutch Association for Consumers, who stand behind and next to consumers, unconditionally. In their eyes everyone should be able to buy and use products and services with ease…
Read more

Marlies Voorneman – Yakult

Marlies Voorneman is Marketing Manager and MT Member for Yakult Netherlands. She is an innovative marketeer with a strong sense for trends and commercial insights. She has worked for Yakult in various roles in communication, sales and marketing. Yakult is a fermented dairy drink with Lactobacillus casei bacteria. It is a brand with a long…
Read more

Emily Frank – The One Brand

Emily Frank is Marketing Director for The One Brand. The One Brand is one of the leading ethical water brands in the UK, which has been in market since 2005. Because The One Brand is a small company, Emily’s responsibilities are broad. As well as pure classical marketing, Emily is also responsible for CSR, Customer…
Read more

Ariane van Mancius – Now|New|Next

Ariane van Mancius is the founder and owner of Now|New|Next, a boutique agency that specialises in supporting companies in their food and packaging innovation. She is a trendwatcher in product innovation, branding and design. Her additional interests lie in disposable and circular materials, millennials and eco-strategies.   Your best salesperson According to Ariane, the main…
Read more

Mart Vonk – Vandebron

Mart Vonk is Head of Growth Marketing for Vandebron. He is responsible for Brand (brandcommunication), Sales (new clients) and his team is also the creative strength of the company. Mart explains that Vandebron is not an energy supplier. They are a service provider that help people do something sustainable. Mart: “Energy is the means for…
Read more

Liz Zwerver – Brabantia

Liz Zwerver is the Director of Value for Brabantia. She is responsible for marketing and innovation at the international interior design brand, with its roots in The Netherlands. She manages renewal for both the product portfolio and the brand. Brabantia sees innovation as a vital part of their company strategy and employs a consumer centric…
Read more