Interviews

Ron van der Jagt – Le Champion

Ron van der Jagt is Managing Director of Le Champion, a sports association with 20.000 members, which is celebrating its 50th anniversary. Ron is responsible for all (brand) activities, which includes making Le Champion a well-known brand behind the big sporting events they organise, such as the TCS Amsterdam Marathon, the ‘Dam tot Dam Loop’…
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Gerard Timmer – NOS

Gerard Timmer is CEO at NOS, a public broadcast corporation. NOS is responsible for the production of media for the national public media service (the NPO, Netherlands Public Broadcast Corporation) in the areas of news, sports and events. Gerard is end responsible for NOS and is among other things responsible for the programmatic policy framework…
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Madelon Fortuin – NRC Media

Madelon Fortuin is the Commercial Director at NRC Media, a Dutch media group and the news publisher of NRC Handelsblad, nrc.next, nrc.nl and Het Blad bij NRC. Within the subject of growth NRC believes strongly in her way of working. Madelon explains that NRC has been following the same beliefs ever since they were written…
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Jack Mayhew – Ember Snacks

Jack Mayhew is one of the co-founders of Ember Snacks, a company that produces a range of meat snacks. He and his brother founded the company in 2017. Jack: “Ever since we were young kids, we were scheming all sorts of projects, and we always thought we would do something together. The fact that we’re…
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Nicky Claeys – Domino’s

Nicky Claeys is the CMO of Northern-Europe for Domino’s, which includes the Netherlands, Germany, Belgium, France and Denmark. Domino’s marketing department is very broad and is responsible for activities such as product development, menu composition, positioning, campaigns, e-commerce, digital platforms and digital innovation. The team in the Netherlands consists of 25 people. Main ingredients for…
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Patricia Slootjes – Miele

Patricia Slootjes is the Marketing Director for Miele. She is responsible for the consumer market. Patricia explains that Miele has always been product driven in their communication. “We’ve always talked about why the product is so much better, but I feel like that’s a bit outdated. You can definitely talk about a product, but you…
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Vivian Butzelaar – Simpel

Vivian Butzelaar is Marketing Director at Simpel, the largest independent Dutch MVNO dominating the sim-only market, which was founded in 2007: “12 years ago we entered the market as a challenger, a rebel with a mission to challenge the complexity of the telecom market. To make mobile telephony accessible and affordable to everyone by applying…
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Melle Bos – The Student Hotel

Melle Bos is the former Global Brand & Communication Director at The Student Hotel. He is responsible for leading brand management, brand communications, content and strategic innovation across The Student Hotel and its brands TSH Collab, The Commons & BedTalks. The Student Hotel wants to create a community for people from all backgrounds. Melle: “We…
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Sjors Fröhlich – BNR Nieuwsradio

Sjors Fröhlich is the former Chief Editor at BNR Nieuwsradio (Newsradio). He was responsible for innovation and digitalisation of the radio station. At the recent Online Radio Awards, he was named Online Radio Ambassador of 2019 for his work on podcasts and radio innovation. Main KPI’s for growth Sjors explains that BNR’s most important KPI…
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Will Howard – Ella’s Kitchen

Will Howard is the Deputy MD of Ella’s Kitchen. He spends his time working with commercial partners across the world, developing new ways to grow the business and help improve children’s lives through developing healthy relationships with food. A major part of his role is looking for opportunities to grow the existing range, as well…
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