Interviews

Saskia Baaij-Verhoeven – ViacomCBS

Saskia Baaij-Verhoeven is VP Digital Strategy at ViacomCBS, a leading premium content powerhouse with a global scale. Saskia: “Thanks to the merge between Viacom and CBS in 2019, we have brought a large library of content together to cover all targets from kids to adults and a great variety of genres. Alongside that, we focus…
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Rene Repko – State Of Art Menswear

Rene Repko is a well-known marketer in the Netherlands, highly specialised in retail marketing. In his current position as General Manager (a.i.) he is responsible for the management team, e-commerce, and marketing for State of Art Menswear. A fashion retail company with a webshop, 40 stores in the Netherlands and Belgium, and many more shop-in-shop…
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Lisanne Meerkerk – Orange Cyberdefense

Lisanne Meerkerk is Head of Global Marketing Campaigns for Orange Cyberdefense, the cybersecurity business unit of the Orange Group, providing managed security, managed threat detection and response services to organisations around the world. Orange Cyberdefense expanded into Europe when they bought SecureLink and SecureData in 2019. Lisanne’s main responsibility is defining, planning, and executing the…
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Ingrid Spierts – Automotive MediaVentions

Ingrid Spierts is Head of Marketing at Automotive MediaVentions, which is a joint venture between DPG Media and Mediahuis, the two biggest media groups in the Netherlands. Automotive MediaVentions has three separate brands: Gaspedaal, AutoTrack, and AutoWereld, which are online platforms facilitating car dealers to better serve the Dutch car buyer. Ingrid: “Having the two…
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Thomas van de Weerd – Pathé Thuis

Thomas van de Weerd is CEO and co-founder of Pathé Thuis, the video-on-demand service of Pathé, one of the largest movie theatre chains in the Netherlands. Thomas: “We wanted to facilitate a movie theatre experience in your own living room. We started in 2010, the time when Free Record Shop was still around, and most…
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Jorn Agterberg – Qmusic

Jorn Agterberg is Marketing Manager at Qmusic, the biggest radio station in the Netherlands, and is owned by the Belgian/Dutch media group DPG Media. Jorn joined Qmusic, in the Netherlands often referred to as simply ‘Q’ in 2011 and has been fulfilling his current role since 2016. Main KPIs for brand growth Jorn shares that…
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Karlien Kelgtermans – Telenet

Karlien Kelgtermans is Communication Manager at Telenet, a leading Belgian provider of television, internet, and telephone services. She joined the company 3,5 years ago, first starting for the brand BASE which Telenet acquired 5 years ago. Since May 2020 she has been working at Telenet Business and is responsible for marketing campaigns, media, concepts, managing…
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Maarten Roomer – Mobiel.nl

Maarten Roomer is Marketing Director at Mobiel.nl, an independent Dutch webshop for mobile subscriptions, smartphones and internet, tv and landline subscriptions. Mobiel.nl offers all providers and smartphones brands available in the Netherlands. Main KPIs for growth According to Maarten, Mobiel.nl monitors their KPIs four times a year as part of their brand monitor: “We look…
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Casper Mooyman – Domino’s Pizza

Casper Mooyman is the Head of Marketing at Domino’s Pizza Netherlands. He is responsible for Domino’s brand and revenue objectives for the Dutch market. The marketing team consists of 25 marketing specialists focusing on brand, campaigns, media deployment, online, analyses, product development and local marketing. Casper: “As marketing team, we are mostly a commercial driver…
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Marianne Bruijn – Rabobank

Marianne Bruijn is Brand Strategist at Rabobank. Marianne is responsible for brand positioning, brand architecture, brand designing and brand communications, together with her team. She focuses on activating the brand and bringing the cooperative positioning to life. From emotional cross-media brand campaigns to cooperative storytelling on social media, owned, paid, and shared media. Main KPIs…
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