Thomas van de Weerd is CEO and co-founder of Pathé Thuis, the video-on-demand service of Pathé, one of the largest movie theatre chains in the Netherlands. Thomas: “We wanted to facilitate a movie theatre experience in your own living room. We started in 2010, the time when Free Record Shop was still around, and most…
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Jorn Agterberg is Marketing Manager at Qmusic, the biggest radio station in the Netherlands, and is owned by the Belgian/Dutch media group DPG Media. Jorn joined Qmusic, in the Netherlands often referred to as simply ‘Q’ in 2011 and has been fulfilling his current role since 2016. Main KPIs for brand growth Jorn shares that…
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Karlien Kelgtermans is Communication Manager at Telenet, a leading Belgian provider of television, internet, and telephone services. She joined the company 3,5 years ago, first starting for the brand BASE which Telenet acquired 5 years ago. Since May 2020 she has been working at Telenet Business and is responsible for marketing campaigns, media, concepts, managing…
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Maarten Roomer is Marketing Director at Mobiel.nl, an independent Dutch webshop for mobile subscriptions, smartphones and internet, tv and landline subscriptions. Mobiel.nl offers all providers and smartphones brands available in the Netherlands. Main KPIs for growth According to Maarten, Mobiel.nl monitors their KPIs four times a year as part of their brand monitor: “We look…
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Casper Mooyman is the Head of Marketing at Domino’s Pizza Netherlands. He is responsible for Domino’s brand and revenue objectives for the Dutch market. The marketing team consists of 25 marketing specialists focusing on brand, campaigns, media deployment, online, analyses, product development and local marketing. Casper: “As marketing team, we are mostly a commercial driver…
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Marianne Bruijn is Brand Strategist at Rabobank. Marianne is responsible for brand positioning, brand architecture, brand designing and brand communications, together with her team. She focuses on activating the brand and bringing the cooperative positioning to life. From emotional cross-media brand campaigns to cooperative storytelling on social media, owned, paid, and shared media. Main KPIs…
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Ruurd Neurink is Marketing and Communication Manager at Porsche in the Netherlands. Porsche in the Netherlands is part of Pon Luxury & Performance Cars, known as Pon Porsche Import. Pon was actually the first importer of Porsche globally, back in 1949. Ruurd is responsible for marketing and communication within Porsche Netherlands. His team tackles anything…
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Trix van der Vleuten is CMO KFC Northern Europe. She is responsible for the long-term growth of the brand in the Netherlands, Belgium, and Scandinavia. Trix: “At KFC we work on local basis. From packaging, to the website, to the app and tv commercials; we have the freedom to develop everything ourselves.” Main KPI’s for…
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Alexandra Legro is the Global Marketing & Communication Director and Board Member at Hunkemöller. She is responsible for a wide range of activities including all marketing communications as well as instore visual merchandising communication, CRM & Loyalty programme, creative production, marketing intelligence and corporate social responsibility. The Dutch lingerie firm currently has almost 900 stores…
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Scott Otte is Marketing Director at Batavia Stad Fashion Outlet, which is part of VIA Outlets with 11 centres in Europe. Scott explains that the thing that makes Batavia Stad Fashion Outlet different from other outlets, is their centric approach: “We aren’t as top-down as you may see in other retail organisations. Each centre has…
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