Interviews

Sonja Vernooij – Spadel

Sonja Vernooij is the Country Coordinator Marketing & Senior Brand Manager Spa Waters in the Netherlands. She also coordinates all marketing activities for the Dutch market and reports to the Marketing Manager SPA Benelux. Main ingredients for growth Spadel’s main ingredient for growth is sales, but from a marketing perspective it’s brand penetration and brand…
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Jen Culby – Ferrero

Jen Culby is Senior Insight Manager at Ferrero, an Italian manufacturer of branded chocolate and confectionery products. Jen is responsible for several different areas and brands, including retail stores and E-com, for Praline brands such as Ferrero Rocher and Ferrero Collection. For the time being, Jen also looks after the brand Kinder. Main KPIs for…
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Caroline van Turennout – Zeeman

Caroline van Turennout is Director Marketing & E-Commerce at Zeeman. She is responsible for the Zeeman brand, its marketing activities, and the communication for the 1300 stores in the 7 European countries Zeeman is active in, including e-commerce. Caroline is also member of the Management Team, a team of 8 which overarches the entire organisation.…
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Wieke Vrielink – Schiphol

Wieke Vrielink is Head of Consumer Marketing at Amsterdam Airport Schiphol. Wieke is responsible for all marketing activities regarding consumers visiting or planning to visit the airport and includes retail, food and beverage, commercial services, parking, media and premium services. Wieke: “The customer journey already starts at home when airline passengers orientate on how they…
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Dries Poels – Nederlandse Loterij

Dries Poels is Head of Marketing at Nederlandse Loterij. Nederlandse Loterij has 27 different marketers who are responsible for the marketing of 8 different brands. In this agile organisation, each brand is run by a multi-disciplinary team, which includes the 27 marketers reporting to Dries. Each multi-disciplinary team is led by a Business Director who…
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Paul Thomas – Asahi International

Paul Thomas is the Global Brand Director for Insights, Performance and Planning for Asahi International. Paul started the first few years of his career working at Nielsen and Ipsos where he gained experience on agency side. After five years he decided to move to client side, first at Ferrero, and then onto the spirits and…
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Ben Harrill – Tenzing Natural Energy

Ben Harrill is the Head of Creative at Tenzing. He joined just over 2 years ago, being drawn to the ethos of the company and the clear mission of the brand in the ‘energy’ category. Operating with a non-hierarchical structure and open culture has fostered creative contributions from the very start. This initially involved out…
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Samantha Dolan – Aunt Bessie’s

Samantha Dolan is Head of Marketing at Aunt Bessie’s, a UK producer of frozen food products. The company was previously family owned, and is now part of Birds Eye. Sam’s role within Aunt Bessie’s overarches across communication, marketing, promotions, pricing, and packaging. Main ingredients for growth According to Sam, the most important KPI to grow…
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Kevin Capota – L’Oréal

Kevin Capota is the Chief Marketing & Digital Officer at L’Oréal Netherlands. He is responsible for the expertise team which focuses on digital transformation, media, CRM, CMI, e-commerce and consumer care. He and his team help facilitate the business and the different brand teams to excel and to drive the marketing transformation. L’Oréal has been…
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Annemarie Joosen – Brand Builder

Annemarie Joosen is a freelancer in Marketing, Customer Experience & Innovation. She has previously worked at Marktplaats in the role of CMO and for brands such as Madurodam and the national Dutch lottery. Annemarie: “After working at Marktplaats for 6 years, I decided to quit my job at the end of November last year. I…
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