Interviews

Patricia Sonius – Ster

Patricia Sonius is Manager Research and Development at Stichting Etherreclame (Ster), the foundation that commercializes advertising space for the Dutch public broadcasting channels, the Nederlandse Publieke Omroep (NPO). Her team offers research solutions to (internal) clients, as well as providing the right insights to Ster’s marketing department to strengthen the brand. Patricia is also a…
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Sarah Halmkin – UKTV

Sarah Halmkin is Insight Manager at UKTV Media Limited, a British multi-channel broadcaster owned by BBC Studios. UKTV’s channels are primarily delivered to audiences through UKTV Play, Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat, and Amazon Fire. UKTV’s insights team consists of 13 professionals, working across 8 brands. In her role, Sarah primarily works…
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Harrie van Rooij & Bart Vording – Belastingdienst

Harrie van Rooij is Coordinating Advisor Communication at the Belastingdienst (Netherlands Tax and Customs Administration or NTCA) where he is responsible for the communication policy, both internal and external, and driving innovation and longer-term development. Bart Vording is Campaign Manager and Digital Marketer, managing various public campaigns and as digital marketer monitoring paid media use…
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Dirk Melief & Ties Carbo – Artefact

Dirk Melief is Director Digital & Data Marketing, and Ties Carbo is Consulting Director at Artefact, a digital marketing company specialising in data consulting and data-driven digital marketing. Artefact is headquartered in France and is currently located in 13 different countries. The company is growing rapidly and has most recently opened an office in New…
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Dr Martin Bergmann – Beiersdorf AG

Dr Martin Bergmann is the CMI Manager at Beiersdorf AG in Germany and responsible for the market research projects in Europe. Next to the implementation of ad-hoc and quantitative projects, his main tasks include strategic marketing advice and the identification of growth opportunities. Beiersdorf AG is a German multinational company based in Hamburg that manufactures…
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Roel de Kok – energiedirect.nl

Roel de Kok is Manager Branding at energiedirect.nl, a Dutch energy company that supplies electricity and gas to private customers. The marketing department consists of three teams, the digital team who is responsible for the front end of the website, the marketing activation team who is responsible for all propositions and services, and lastly the…
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Hugo van Mol – Efteling

Hugo van Mol is Team Lead Marketing Specialists at Efteling. Efteling is a fantasy-themed amusement park in Kaatsheuvel, the Netherlands. Hugo is responsible for managing an in-house team of 15 marketing professionals within the areas of online advertising, web analytics, conversion optimisation, web personalisation, CRM & data marketing, social media, content marketing and earned media…
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Ross Antrobus – The Football Association

Ross Antrobus is the Head of Behavioural Insights & Business Analytics team at The Football Association (The FA), the governing body of football in England. The Association is responsible for promoting and developing the game at all levels, from grassroots through to the professional game, the FA Cup, and the England International teams. Together with…
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Saskia Baaij-Verhoeven – ViacomCBS

Saskia Baaij-Verhoeven is VP Digital Strategy at ViacomCBS, a leading premium content powerhouse with a global scale. Saskia: “Thanks to the merge between Viacom and CBS in 2019, we have brought a large library of content together to cover all targets from kids to adults and a great variety of genres. Alongside that, we focus…
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Rene Repko – State Of Art Menswear

Rene Repko is a well-known marketer in the Netherlands, highly specialised in retail marketing. In his current position as General Manager (a.i.) he is responsible for the management team, e-commerce, and marketing for State of Art Menswear. A fashion retail company with a webshop, 40 stores in the Netherlands and Belgium, and many more shop-in-shop…
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