Interviews

Hanan Laghmouchi – Nederlandse Vereniging van Banken

Hanan Laghmouchi is Team Lead Communication at the Nederlandse Vereniging van Banken (Dutch Banking Association). Together with the Head of Communication, she is responsible for the communication department. Her team includes web editor, communication advisor, event organisation and film. Main ingredients for brand growth According to Hanan, distinctiveness is an important element of growth. “Distinguishing…
Read more

Amy Heap – Gü Puds

Amy Heap is the Marketing Director at Gü Puds, the leading premium dessert brand in the UK.  She is close to all functions in the business and with her team, has overall responsibilities for brand, kitchen and innovation. Right now, Amy is driving forward the new strategic plan, with a focus on redefining the brand…
Read more

Dom Dwight – Bettys & Taylors

Dom Dwight is the Marketing Director at Bettys & Taylors and responsible for the Yorkshire Tea and Taylors Coffee brands. Dom has been with the family owned business for over 10 years now and took an unconventional route to his current role. Previously, he worked as a journalist with a food and drink focus and…
Read more

Gareth Turner – Weetabix

Gareth Turner is the Weetabix Head of Brand responsible for brand marketing and strategy. Gareth has extensive experience in marketing, advertising, and communication, having previously worked on brands such as Lurpak, John Smiths, Arla, and Bulmers. Gareth started working at Weetabix back in June 2019. Gareth: “Weetabix has a strong heritage, but also an ambition…
Read more

Ard Bossema – Grolsch

Ard Bossema is CMO at Royal Grolsch, one of the leading Dutch beer companies which is part of Asahi Group Holding. He is responsible for the marketing, innovation, and strategy departments. Drivers for growth According to Ard, their main driver for growth is relevance. Ard: “You have to stay relevant as a brand. When it…
Read more

Lotte Heijnis – AGU B.V.

Lotte Heijnis is Senior Brand Manager for AGU B.V., a Dutch cycling gear brand, operating globally. Lotte is responsible for the Dutch and European market when it comes to communication, from packaging, to how AGU products are presented in-store. Lotte tells us the brand has been around for over 50 years: “We use the strengths…
Read more

Liliana Caimacan – Tata Consumer Products

Liliana Caimacan is the Head of Innovation for Tata Consumer Products and leads the innovations team. Her main responsibility is to develop the Tata Consumer Products International innovations strategy, to define the company’s vision on how to develop and implement innovations able to better answer consumer needs and drive company growth.  In addition, Liliana is…
Read more

Maaike Aarts – Kia Motors Nederland

Maaike Aarts is Manager Communication & PR at Kia Motors Nederland. She is responsible for both communication, from campaigns to events to sponsorships, and public relations for the Netherlands. Main drivers for growth The most important driver for growth is increasing brand associations: “We look towards those associations to see where we can improve. What…
Read more

Roos Bulder – Nestlé

Roos is the Marketing Communication Manager at Nestlé Retail Coffee. She is end responsible and budget responsible for all marketing communication for the three big coffee brands of Nestlé: Nescafé, Starbucks and Dolce Gusto. She is responsible for all brand activation – apart from packaging design – like media, creative, social, instore activation, etc. Main…
Read more

Sjors van Drie – Bud

Sjors van Drie is the Senior Brand Manager at Bud in the Netherlands. Together with his colleagues he is responsible for the launch of the brand as of last year, and building the brand in the Netherlands. Sjors: “Our way of introduction has been very bold, and fits the brand perfectly. In the Netherlands, the…
Read more