Interviews

Liliana Caimacan – Tata Consumer Products

Liliana Caimacan is the Head of Innovation for Tata Consumer Products and leads the innovations team. Her main responsibility is to develop the Tata Consumer Products International innovations strategy, to define the company’s vision on how to develop and implement innovations able to better answer consumer needs and drive company growth.  In addition, Liliana is…
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Maaike Aarts – Kia Motors Nederland

Maaike Aarts is Manager Communication & PR at Kia Motors Nederland. She is responsible for both communication, from campaigns to events to sponsorships, and public relations for the Netherlands. Main drivers for growth The most important driver for growth is increasing brand associations: “We look towards those associations to see where we can improve. What…
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Roos Bulder – Nestlé

Roos is the Marketing Communication Manager at Nestlé Retail Coffee. She is end responsible and budget responsible for all marketing communication for the three big coffee brands of Nestlé: Nescafé, Starbucks and Dolce Gusto. She is responsible for all brand activation – apart from packaging design – like media, creative, social, instore activation, etc. Main…
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Sjors van Drie – Bud

Sjors van Drie is the Senior Brand Manager at Bud in the Netherlands. Together with his colleagues he is responsible for the launch of the brand as of last year, and building the brand in the Netherlands. Sjors: “Our way of introduction has been very bold, and fits the brand perfectly. In the Netherlands, the…
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Ron Adams – Allianz Direct

Ron Adams is the Head of Marketing and Sales and MT member for Allianz Direct in the Netherlands. An online insurance company formerly known as Allsecur. In 12 years, Allsecur has become the specialist in car insurances and has added Home to their portfolio in 2018. Since October 2019, Allsecur has continued as Allianz Direct,…
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Karin Bronsvoort – Johma

Karin Bronsvoort is Marketing Director at Johma, the biggest salad manufacturer in the Netherlands, established in 1968. Main KPI’s for growth When it comes to Johma’s main KPI for growth, Karin explains that for their products, everything starts with taste. Karin: “Above all, our aim is that we offer the most delicious salads. As long…
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Patrick Tax – Haribo

Patrick Tax is the Marketing and Customer Development Director for Haribo. He is responsible for the marketing department, customer development and category management. Patrick: “Haribo has a broad client portfolio, which includes both the consumer side and the retailers. Both the marketing and customer development side are equipped with market research and insights generation.” Main…
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Ron van der Jagt – Le Champion

Ron van der Jagt is Managing Director of Le Champion, a sports association with 20.000 members, which is celebrating its 50th anniversary. Ron is responsible for all (brand) activities, which includes making Le Champion a well-known brand behind the big sporting events they organise, such as the TCS Amsterdam Marathon, the ‘Dam tot Dam Loop’…
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Gerard Timmer – NOS

Gerard Timmer is CEO at NOS, a public broadcast corporation. NOS is responsible for the production of media for the national public media service (the NPO, Netherlands Public Broadcast Corporation) in the areas of news, sports and events. Gerard is end responsible for NOS and is among other things responsible for the programmatic policy framework…
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Madelon Fortuin – NRC Media

Madelon Fortuin is the Commercial Director at NRC Media, a Dutch media group and the news publisher of NRC Handelsblad, nrc.next, nrc.nl and Het Blad bij NRC. Within the subject of growth NRC believes strongly in her way of working. Madelon explains that NRC has been following the same beliefs ever since they were written…
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