Interviews

Jack Mayhew – Ember Snacks

Jack Mayhew is one of the co-founders of Ember Snacks, a company that produces a range of meat snacks. He and his brother founded the company in 2017. Jack: “Ever since we were young kids, we were scheming all sorts of projects, and we always thought we would do something together. The fact that we’re…
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Nicky Claeys – Domino’s

Nicky Claeys is the CMO of Northern-Europe for Domino’s, which includes the Netherlands, Germany, Belgium, France and Denmark. Domino’s marketing department is very broad and is responsible for activities such as product development, menu composition, positioning, campaigns, e-commerce, digital platforms and digital innovation. The team in the Netherlands consists of 25 people. Main ingredients for…
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Patricia Slootjes – Miele

Patricia Slootjes is the Marketing Director for Miele. She is responsible for the consumer market. Patricia explains that Miele has always been product driven in their communication. “We’ve always talked about why the product is so much better, but I feel like that’s a bit outdated. You can definitely talk about a product, but you…
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Vivian Butzelaar – Simpel

Vivian Butzelaar is Marketing Director at Simpel, the largest independent Dutch MVNO dominating the sim-only market, which was founded in 2007: “12 years ago we entered the market as a challenger, a rebel with a mission to challenge the complexity of the telecom market. To make mobile telephony accessible and affordable to everyone by applying…
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Ine Stultjens – Auping

Ine Stultjens is Head of Marketing for Royal Auping, a bed- and mattress manufacturer founded in 1888 in Deventer. Auping mainly focuses on The Netherlands and the surrounding countries Belgium, Germany and Denmark. According to Ine, Auping’s vision is to bring rest to the world. Ine: “Our main ambition is to improve people’s quality of…
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Melle Bos – The Student Hotel

Melle Bos is the former Global Brand & Communication Director at The Student Hotel. He is responsible for leading brand management, brand communications, content and strategic innovation across The Student Hotel and its brands TSH Collab, The Commons & BedTalks. The Student Hotel wants to create a community for people from all backgrounds. Melle: “We…
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Sjors Fröhlich – BNR Nieuwsradio

Sjors Fröhlich is the former Chief Editor at BNR Nieuwsradio (Newsradio). He was responsible for innovation and digitalisation of the radio station. At the recent Online Radio Awards, he was named Online Radio Ambassador of 2019 for his work on podcasts and radio innovation. Main KPI’s for growth Sjors explains that BNR’s most important KPI…
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Will Howard – Ella’s Kitchen

Will Howard is the Deputy MD of Ella’s Kitchen. He spends his time working with commercial partners across the world, developing new ways to grow the business and help improve children’s lives through developing healthy relationships with food. A major part of his role is looking for opportunities to grow the existing range, as well…
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Samantha Dolan – Aunt Bessie’s

Samantha Dolan is Head of Marketing at Aunt Bessie’s. Sam’s role within Aunt Bessie’s overarches across communication, marketing, promotions, pricing and packaging, along with her team of 6. Sam explains how innovation has changed for Aunt Bessie’s from when it was family owned, to now being owned by Birds Eye: “Aunt Bessie’s is only a…
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Flemming Morth – Royal Swinkels Family Brewers

Flemming Morth is Head of Centre of Innovation at Royal Swinkels Family Brewers, known for its iconic brands like Bavaria, Swinckels’, 8.6, Cornet and Palm. Flemming is responsible for building a healthy innovation pipeline across markets, improving the company’s process, capability and collaboration. The main driver for brand growth Flemming: “Brand growth is all about…
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