Interviews

Erik-Jan Gelink – Transavia

Erik-Jan Gelink, number 11 in this year’s top 100 marketeers, is the Chief Commercial Officer at Transavia and has a broad responsibility such as scheduling, network planning, revenue/yield management, direct (online) sales, indirect sales via tour operators, customer service, branding and all marketing, communications and campaigning. Transavia is part of KLM but can operate independently…
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Jos van den Bergh – Renault

What drives Renault toward Brand Growth? When it comes to buying cars, what drives the consumer to get a specific model or brand? Is it drivability, value for money, quality? According to Jos van den Bergh, Manager Marketing Communication for Renault, it’s all about design for the French car manufacturer. “Design is the main reason…
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Caroline van Turennout & Michiel Rijshouwer – Zeeman

Caroline van Turennout & Michiel Rijshouwer – Zeeman Caroline van Turennout is Manager Marketing & Communication Europe at Zeeman, responsible for the Zeeman brand, its marketing activities and the communication for the 1290 stores in 7 European countries. As well as Caroline, Michiel Rijshouwer also participated in this interview; as the Managing Director of branding…
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Rene Groen & Jeroen Harks – Peijnenburg

Peijnenburg on brand growth: Media is a way to build the necessary memory structures! At Royal Peijnenburg we had the pleasure to speak to Rene Groen, General Manager and Jeroen Harks, Marketing & Category Manager. Rene and Jeroen have a local mandate and they work close together with the Belgian headquarters. They do however determine…
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Jolanda Ravenek – Eneco

  Jolanda Ravenek is Manager Marketing Communications in the Dutch energy market for not only Eneco, but also for Oxxio, Woonenergie and Toon. Jolanda is responsible for all client communication, marketing, PR, loyalty, and campaigns.    What are your main KPI’s for growing your brand? The most important of all KPI’s is churn, according to…
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Esther Oostrom – Aegon Nederland

Esther Oostrom is Manager Communications & Content at the department Marketing Particulier of Aegon Netherlands. She is responsible for content campaigns, creation and media. Aegon is one of the world’s leading providers of life insurance, pensions, mortgages and asset management. The Dutch roots date back to 1844. Today, Aegon has operations in over 20 countries,…
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Nicolas van Bekkum

Nicolas van Bekkum is Commercial Director of FarmCamps and is responsible for sales, marketing and ICT. FarmCamps is a Dutch travel organization, providing luxurious glamping holidays at Dutch farms. The first question is about the main KPI’s for growing your brand. What are these for FarmCamps? Nicolas is clear on that: “More satisfied customers! Everything…
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Bart Jan Scholte – Fatboy

  Fatboy. Design products with a smile In 1998, the Finnish designer Jukka Setälä designed a beanbag unlike any other. Fatboy is – as many people think – not named after the firm shape of the beanbag, but after the artist Fatboy Slim. That name was on a CD cover which Setälä received in the…
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David Verschoor – De Hartstichting

David Verschoor is the Director of Marketing, Partnerships & Communication (CMO) at the Dutch charity foundation De Hartstichting. This foundation has a mission to decrease the number of heart diseases by executing a comprehensive fundraising program. David is member of the management team and responsible for a department of 70 experts and professionals. In recent…
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Maaike Maagdenberg – Cloetta Holland BV

Maaike Maagdenberg is Marketing Director at Cloetta Holland BV. Cloetta has a leadership position in the Dutch sugar confectionery market with number 1 or 2 positions in liquorice, gum and bagged candy. Leading brands in the Netherlands are Red Band, Venco, Sportlife, Xylifresh and King. Cloetta has a strong heritage in The Netherlands, dating back…
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