Interviews

Maarten Post – HORNBACH

Maarten Post is Marketing Manager at HORNBACH Netherlands, and responsible for marketing, media, internal communication, branding and PR. He leads a marketing communications department of 12 people, working closely on this. Ingredients for brand growth according to Post Maarten: “If I think of brand growth, I think of brand awareness and brand preference. For me…
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Hella de Weger – a.s.r.

Hella de Weger is Head of Brand at a.s.r. Insurances. She is responsible for brand portfolio management which includes the brands a.s.r., Ditzo, Loyalis and De Amersfoortse. Hella: “We advise the board of directors on the role our brands play in our portfolio, whether we should have less or more brands in the future and…
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Willem Verschuur – Toyota

Willem Verschuur is the General Manager Marketing Toyota at Louwman & Parqui, importer of Toyota and Lexus and part of the Louwman Group The Louwman Group is a family owned company in the mobility domain with activities in the Care and Car domain. Willem is responsible for marketing in the Netherlands. Willem: “Toyota is the…
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Roger Bloem – Smullers

Roger Bloem is marketer for Smullers, a snack bar chain with 28 locations at train stations in the Netherlands. Smullers was previously owned by NS Stations but is now owned by Lagardère Travel Retail. Roger is also co-founder of Cityguys: a lifestyle, hotspots and travel platform for men which focuses on food and hospitality. This…
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Willem-Albert Bol – De Persgroep

Willem-Albert Bol is Director of Business Development at De Persgroep, the biggest (multi)media company in the Netherlands. Willem-Albert is responsible for establishing more, big and impactful partnerships with clients, other (media)companies and agencies. Main ingredients for brand growth Willem-Albert explains that De Persgroep’s main KPI for brand growth is P times Q. “P stands for…
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Bas Louwers – Johnson & Johnson Consumer

In his position of Head Customer & Shopper Marketing at Johnson & Johnson Consumer, Bas Louwers is involved in bringing the full range of J&J Consumer brands to the market, ranging from o.b.® tampons to Neutrogena® skin care, and from Nicorette® to Listerine®. Like in many multinational CPG organisations, J&J’s marketing strategy and product development…
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Margot Klerkx & Petra Bijma – PPG Industries

PPG Industries is one of the leading coatings companies worldwide. PPG is known in the Netherlands for brands like Sigma, Histor and Rambo, and in the UK for the brands Johnstone’s and Leyland. Margot Klerkx is the head of international marketing and responsible for innovation, the communication behind it, new business development and colour. Petra…
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Nicole Freid & Lienemijn Verploeg – HAK

Nicole Freid is the Director Marketing & Innovation and Lienemijn Verploeg is Innovation Manager at HAK, a famous household brand in preserved vegetables and pulses. The company is active in The Netherlands and a select number of European markets and is market leader in the Benelux. Over the past few years HAK has successfully launched…
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Jasper Spaargaren – Sir Joe

Jasper is the Director of Sir Joe – a start-up launched by Vrumona, which specialises in craft soda. “We started Sir Joe to be more innovative, faster and daring. With our innovative craft soda portfolio, we want to offer healthier, sustainable, new brands that are above all delicious. Combined with a smooth customer journey for…
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Ron Simpson – The Avocado Show

Ron Simpson is one of the founders of The Avocado Show, a mono-restaurant and marketing concept that started in Amsterdam, serving healthy food based on sustainable avocados. The Avocado Show is a real branded concept and growing rapidly. They started in 2017 and now have several restaurants and merchandise, planning to expand through franchisers to…
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