Marketers on innovation and brand growth
Phil will share more on the role of innovation in brand growth within Bloomberg Media Group.
As the Head of Data Science & Insights for EMEA, Phil is responsible for leading Bloomberg Media’s data and insights initiatives to drive solutions for advertising clients in the region. An accomplished data science, research and insights leader, he combines traditional research methods with big data to answer complex business problems for brands. Using data and research, Phil provides insights to clients fuelled by Bloomberg Media Group’s first to market AI tool, AIQ.
Before joining Bloomberg in 2016, Phil was Insight Manager of Advertising Strategy at News UK where he managed multi-platform audience measurement, customer data integration and audience understanding for the media organization. He also developed an award winning research initiative that demonstrated the power and influence of news brands in influencing a readers online behaviour as well as their offline conversations and behaviour in the real world.
Phil began his career at Kellogg’s, building econometric models to quantify sales impact and marketing ROI across the company’s portfolio. The bright lights of London soon called him, where he gained brand strategy knowledge through leading international branding agency Design Bridge.