Simon McDonald – Managing Director DVJ insights

Results Brand Growth Study 2019

Simon shares the results of the 2019 Brand Growth Study among marketers in the UK, in partnership with Marketing Week.


Simon McDonald is the Managing Director of DVJ Insights UK. He has more than 20 years of experience in global branding and advertising research for companies such as Unilever, Pernod Ricard, BBC Global News and National Geographic. He has also worked on the client side for the Financial Times and on the agency side for various large and small research agencies. Simon helps brands and companies to better understand their consumers and he possesses a rich arsenal of innovative and holistic research techniques.

In his free time – when he’s not playing taxi chauffeur for his two children – he is on his racing bike, pretending to be a real road warrior (even though he knows he’s actually one of the many MAMILS).