Trix van der Vleuten is Chief Marketing Officer (CMO) for KFC Northern Europe, where she is responsible for the long-term growth of the brand in the Netherlands, Scandinavia and Belgium. Trix has 12 years of experience in positioning and creating marketing execution plans. She defines herself as a creative brand strategist, with a clear focus on the consumer. Her entrepreneurial approach allows her to constantly seek new ways to improve the brand performance and ROI. She loves managing and empowering diverse teams and constantly raising the bar. She has previously fulfilled marketing positions at brands such as Kraft Heinz, FrieslandCampina, Grolsch and Pepsico.